Google for real estate professionals

YouTube

Example: buyMyplace channel on YouTube

Benefits at a Glance

Promote your business through your own branded YouTube channel
Showcase your property listings in a dynamic video format so potential buyers can take a virtual walk-through
Create a channel and start a dialogue with potential property buyers

How YouTube Works

YouTube isn't another TV screen, but a window into your business through which viewers can learn about your properties, your people and your ideas.

For real estate professionals, it means your listings can sell themselves and home buyers can do a virtual walk-through of potential homes before they contact you.

YouTube actually reaches the audience you are looking to reach. According to US research^*, YouTube viewers are 90% more likely to obtain their information about real estate online.

You can tap into this audience on YouTube and engage with potential home buyers and sellers in a compelling video format.

Why not visit YouTube and see how other brands are using video to their advantage.

Ideas for real estate professionals

Tell stories: Episodic content is effective. Create a series of videos on themes about property and keep people coming back for more.
Endorsements: Shoot video endorsements from happy home buyers who you've helped.
Behind the scenes: Show buyers things they didn't know about the real estate market or some helpful tricks of the trade.
Direct dialogue: Create question-and-answer videos where you respond to comments and video replies from your community.
Respond to current events: Make yourself relevant by updating members with your positions on property market issues.

Tips for YouTube

Show and tell: Post videos that take the user on a journey of your properties, then stay in the conversation with comments and video responses.
Upload everything you have – property videos, interviews, TV ads, building footage, etc.
Keep it fresh: Upload new videos regularly and keep them under 5 minutes. New content keeps people interested in your message.
Spread the word: Distribute your videos through emails and embeds. Let third parties spread your message through social networks.
Be genuine: High view counts come from content that's compelling and authentic. Put yourself in the buyer's shoes.

* Source: Mediamark Research & Intelligence Fall 2007, Survey of the American Consumer, Base: A 25-54. YouTube user defined as "visited YouTube in last 30 days."